About Us – JJ Cakes

Inside JJ Cakes

🧁 Meet Jelena

I started baking 13 years ago while on maternity leave. I’ve always been drawn to creativity, and over the years I explored many forms of art, including oil painting, beadwork, candle making, and bridal make-up for weddings and special events.

But cake making was different. It felt like home. It gave me a way to blend flavour, design, and emotion into a creative outlet that brought joy to others and a deep sense of fulfilment to me.

My name is Jelena Jefremova, and I’m the founder of JJ Cakes. What began as a personal passion has grown into a business built on love, care, and creativity.

At JJ Cakes, I believe every dessert should tell a story. My work is guided by passion, honesty, and a love for quality. I pour my heart into each creation, aiming to craft not just desserts, but lasting memories through taste, texture, and beauty.

One of the proudest milestones in my journey with JJ Cakes was being selected to showcase my work at the World’s Greatest Cake Show, a globally recognized event.

🏆Achievements & Awards

What started as a personal passion soon became a professional path. Over time, I deepened my knowledge by studying at PastryClass and the World Pastry School, where I learned from some of the world’s most acclaimed pastry chefs, including:

Their artistry continues to inspire my work every day. These experiences have sharpened my techniques and elevated my creative vision.

But my proudest achievements aren’t just certificates — they are the smiles, the surprise, and the satisfaction of my clients. Whether it’s a luxury event, a special celebration, or a custom dessert order, each creation is a personal triumph and a reflection of growth, dedication, and love for the craft.

Years of Experience

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Crafting elegant, handcrafted desserts since 2011

Custom Orders

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From birthdays to weddings and everything in between

Reviews

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Loved for our taste, detail, and presentation

Handmade

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Every dessert created with care, precision, and passion

Driven by
Design &
Flavour

Driven by Design & Flavour

Where Art Meets Pastry

At JJ Cakes, I focus on three things that matter most to me: quality, creativity, and authenticity. I’ve trained with world-class chefs and fallen in love with the elegance of French pastry, but it’s the storytelling and emotion behind each dessert that truly inspire me.

Baking is more than just a skill, it’s how I connect with people. Every cake, tartlet, or entremet is carefully crafted to look beautiful, taste amazing, and leave a lasting impression.

I work with food lovers, event planners, luxury brands, and anyone looking for something special. Whether it’s a wedding, private event, or creative collaboration, I love making desserts that feel personal, unique, and full of character.

In the coming years, JJ Cakes is working to become a recognised leader in the world of artistic and modern pastry. Driven by a passion for innovation and excellence, the brand is committed to pushing boundaries by exploring new techniques, cultures, and flavours on a global scale.

Beyond creating exceptional desserts, JJ Cakes aims to inspire and educate the next generation of pastry artists through workshops, masterclasses, and creative collaborations. The vision is to build a lasting legacy defined by creativity, mastery, and a transformative impact on the pastry industry worldwide.

World’s Greatest Cake Show – A Proud Moment for JJ Cakes

One of the proudest milestones in my journey with JJ Cakes was being selected to showcase my work at the World’s Greatest Cake Show — a globally recognized event that brings together the most talented pastry artists and cake designers from around the world.

This event was more than just a competition — it was a celebration of creativity, craftsmanship, and passion in the world of confectionery art. Being invited to participate was a true honor and a powerful validation of the years I’ve dedicated to refining my skills and expressing artistry through dessert.

At the show, I presented one of my signature creations — a realistic fruit-inspired entremet, handcrafted with precision and elegance. It was met with admiration for its intricate design, balanced flavors, and innovative presentation. Sharing the stage with internationally acclaimed pastry chefs was both humbling and inspiring.

Participating in the World’s Greatest Cake Show reinforced my commitment to excellence, pushed my creative boundaries, and placed JJ Cakes on the global pastry map. This achievement is a reflection of what JJ Cakes stands for: quality, artistry, and a relentless pursuit of perfection.

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Custom Cakes

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Where Art Meets Pastry.

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